Lost and Found

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Lost and found porque llevo mucho tiempo sin escribir y ya era hora. O porque este post no hace más que ilustrar lo que voy encontrando por internet, guardo para leer después, y se me amontona. He decidido crear un post con todas (o casi todas) las cosas que me llamaron la atención en su día y decidí guardar en el “leer más tarde”.

Bueno pues, ha llegado ese “más tarde” y he decidido compartir lo más curioso en varios posts:

Cook 4 Food: http://www.cook4food.dk

Un proyecto nacido en tierras danesas. Gente con poco tiempo pero dinero ofrece cocina y dinero para gente con poco dinero pero tiempo. En resumen, estudiantes (o no) compran, cocinan y disfrutan de la compañía de los dueños de la casa que pagan la comida y ofrecen cocina a cambio de que les cocinen.

La regla del minuto: http://www.happiness-project.com/happiness_project/2006/12/need_a_simple_a/

Básicamente, si hacer algo requiere menos de 1 minuto, hazlo de inmediato. Yo me doy de 3 a 15 min. Una revisión del clásico “no dejes para mañana lo que puedas hacer hoy”.

Dos páginas del consumo saludable, ético y orgánico: http://www.goodguide.com/, http://www.ewg.org/skindeep/

En ellas puedes introducir datos de productos y ver la puntuación que tienen y los ingredientes que tienen cualquier efecto sobre la salud a largo plazo. Aún no son muy user friendly para los europeos y el público en general, pero si tienes curiosidad, son un buen punto por donde empezar.

Un pequeño recordatorio, hay que cuidar nuestro cerebro: 

http://www.elmundo.es/elmundosalud/2012/09/20/neurociencia/1348153677.html

Porque la salud, por muy tópico que suene, es lo más importante. Y a parte de los típicos consejos que podemos leer aquí, tenemos que leer, y nunca dejar de aprender.

Y con este post me despido hasta la próxima, que prometo será pronto, y volveré con un post sobre la vida como expatriada porque imagino que le puede servir de ayuda a muchos compatriotas (estando la vida como está…).

 

Lujo, Luxury, y pequeños detalles

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Un gran post del señor Terrés sobre Lujo, y me saca lo que llevaba pensando hace un par de semanas, cada vez que me reúno alrededor de una mesa.

El lujo es lo que me pasó anoche -entre copas, pararme a pensar que tengo suerte de trabajar con la gente que trabajo y en una ciudad que no conocía pero que me sorprende cada día. Lujo son los pequeños detalles que hacen tu vida drásticamente diferente -y más feliz.

Nunca os habéis parado un segundo y habéis pensado cómo pequeñas (o un poco mas grandes) cosas como vivir en otra casa, tener otros compañeros de trabajo, o la más grande: vivir en otro país, han cambiado tanto tu vida?

No sé vosotros, pero de vez en cuando yo me paro a pensar bastante -sólo de vez en cuando, pa’ que engañarnos. Es como cuando vivía en Aarhus, y de una casa nos mudamos a otra que estaba mas cerquita del centro y ya daba pereza el no coger la bici, cuando antes que vivíamos a 7km del centro ya daba más pereza el cogerla. Pues pequeños detalles como la distancia hacían que mi vida pareciese totalmente diferente -y aquí empecé a pensar. No hay que elegir las cosas al tuntún. Que sí, que en Aarhus un estudiante no puede permitirse lujos, pero la diferencia de 150€ al mes de una casa a la otra fueron la mejor inversión de ese año.

Porque sí, porque tu vida no son sólo las grandes cosas que la rodean, los grandes pilares, pero también los pequeños cachitos de los que a veces no somos conscientes o en los que no ponemos demasiada atención, son los que influencian tu vida en una parte mayormente proporcional a la que creemos.

Desde aquí abogo por hacer decisiones pensando, y que a veces el mudarse y pagar más pero estar más cerca (o lejos, o más espacio, o lo que sea que tu prefieras) te va a beneficiar de una forma que no creías directamente proporcional pero que al final va a crear un impacto más grande de lo que te imaginas.

Como este ejemplo muchos pequeñitos, ya sea el no ser perezoso y coger el teléfono más a menudo y quedar más con los amigos que hace que no ves, o trabajar para una ONG, o pasear por tu ciudad abriendo más los ojos, descubrir cosas que hacer entre semana recomendadas por la musa coolhunter Raquel Gratis Total y siempre-siempre viajar más.

 

Mi mundo

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Perdonad por la falta de posts últimamente. He estado un poco liada con mi nuevo trabajo -y muy feliz, he de decir. Os cuento más dentro de poco (y me pondré las pilas con el blog, lo prometo).

Hoy comparto con vosotros nuestro nuevo anuncio, espero que os guste tanto como a nosotros. Estamos orgullosos y realmente transmite quiénes somos y nuestra filosofía (por eso somos una empresa tan internacional: una española, un portugués, un italiano, finlandesa, rusa… y seguimos)

I know that I haven’t been posting lately, so sorry! I’ve been quite busy with my new job -and quite happy must say.
Here’s our newest ad, I hope you like it as much as we do. It truly expresses how we feel and who we are.

Shop Vintage or not?

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What is up with the vintage fever? I think that some people are going crazy over it. I see it from two perspectives:

It is nice to recycle, be more sustainable, think about our planet -be “green”.

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However, some people “go vintage” just because the “looks” of it. Ok the style is nice and always, when there is a crisis, when our world is falling apart, we tend to recur to the idiom “good old days” -vintage is better.

Today I was riding my “new” bike -bought from a guy, which bought it from another guy- and I had infront of me a “vintage new” bike. Well, the seat looked uncomfortable,  I bet it had cost a small fortune, and then comes the sustainable part of the “vintage fever”. This girl did not recycle an old bike because of nostalgia, she bought it brand new because of its looks.

Is it not the main point of buying vintage to recycle, to help our planet, to reduce consumerism? Well, if you buy a “new vintage” you are destroying the whole point.

I am happy as hell with my “new” road bike, with my soft silicone seat, my 8 gears and my disc brakes, and my 11kg bike -try to ride Aarhus’ “little hills” with less than 8 gears and more weight… How much did I pay? 150€. And then, try to ride with an uncomfortable leather seat -hard as hell, 3 gears, no disc brakes, and 18kg of bike -700€ minimum.

So, what is the point of going backwards? Vintage is nice but do not be stupid. If it has the looks, the price and the comfort -go for it, if not…well, you might answer the questions yourselves.

Blogging and bloggers: Are numbers representative?

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When marketers approach bloggers they do it looking some popularity factors, comments, visits, et cetera. It is wrong. Some learn and do it the right way, some never learn.

Nowadays visits and comments in blogs are not representative. 90% of the comments are other bloggers trying to promote themselves to reach the level of popularity of the former. They do it because they pursue their own self-interest. They will not buy what the blogger is selling. They just wanna use her blog to sell theirs.

When I was working for a fashion brand, we approached a “super famous” blogger with more than 8,000 visits per day. We gave her clothes. The result after her first post? 0 sales. In comparison, I eyed a new blogger, she had barely 100 followers -now she has many many more. The result? 80+ pieces sold. Curious, uh? The trick is not in the visits, is in their influence.

And in another post I will speak more about how wrongly brands use bloggers as a marketing and advertising channel -how much wronger could it be? Not much, that is for sure. I made mistakes in the past but watching famous brands make the same ones now makes me cry. 

It is curious, but both bloggers are in this picture:

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The unreal situation in the Spanish job market

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I am a spaniard myself and sometimes I find myself looking for job offers in the Spanish job market, curiosity maybe -or maybe some deep hidden wishes to go back to the warm and sunny weather.

What I have noticed is that enterprises are even crazier than before. They ask for a master’s degree, a Phd., a minimum of 3 languages, and 5 years of experience or more, all that for 18,000 € a year. WTF? (sorry for my language).

What are they looking for? Do they want to attract the best of the best or just liars? If you have all these qualifications I am sure that you are not aiming to work for a medium enterprise –and even less for that salary. What does this say about these enterprises? A LOT. That they are just vultures.

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I mean, if you are an enterprise in a country that is going through a humongous crisis, where the unemployment is almost 30%, where young professionals can not find a decent job or even a job and you, as a powerful enterprise -or not so powerful, you are asking for insane qualifications for little money and worse working environment, you are just ruthless. And when an enterprise has these kind of “values”, well, as sure as hell I do not want to work for them. And that is a problem, certainly, because in Spain young professional talent is treated like trash. Believe me, I know about that, my friends know about that.

So, what do many Spanish companies do? They do not know anything about organisational behaviour, communication management, strategic management, et cetera. They do not nurture their employees, they only support them while they are useful, they do not know about knowledge management and mentoring. That is a big problem. That is why we are behind. And it makes me sad, so sad, because we have so much potential and is all going to waste.

These communication management problems all come from the same place. Spanish enterprises values are just wrong, are so last century. So, if an enterprise’s values are wrong, even if you get new talent -eager to change and create new opportunities– you will corrupt this talent, or that or this new talent will fly away as soon as he/she gets a better offer. And then, we are back again to the start.

So my conclusion is that if you are looking for great talent, you should take a look at yourself. Which values do you have? Which values are you trying to communicate? Which values are you looking for in an employee? And then, with the answers, try to change something. You can not change the world if you can not change yourself -or your company.

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Branding – J. Crew

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While watching this interview I noticed that these two women are two standout examples of branding and the new social media era. It is amazing.

On the one hand, Ms. Doré. It is incredible how much bloggers have done or influenced the fashion and marketing worlds. Will it last? Good question. My opinion? Only the fittest will survive. We will get back to this in another post.

On the other hand, Ms. Lyons –I know she is not a blogger but she is almost as exposed as they are. She is the face of a masstige brand –and c’mon, when did a desginer of a masstige brand have a face? Uh? (A big hello to all Zara’s designers!!! -wink).

So, I guess the trick is to find your own “voice” –what does make your blog/brand unique. I guess it is a question of character. So guys/girls/ladies/gents, it is not only about writing and writing about stuff that many write about, but to write it from your own perspective. Sounds easy -ehem… But it is not.

Off I go! You can find me trying to find my “voice” -other two winks.

The Sartorialist Dinner, Florence

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What a wonderful setting, light and people. It is so nice to see that despite the frenzy of consumption, fashion or just superficiality, some things like class and style never die. In one sentence: character lasts, trends die. 

Maybe we should ask @garancedore for one dinner with ladies as well.

Increíble video. La luz, el lugar, las personas, lo hacen único. Es curioso ver que a pesar de la locura consumista, la moda o simplemente todas las cosas superficiales que nos rodean, algunas cosas como clase y estilo nunca mueren. En una frase: el carácter perdura, las modas pasan.

A lo mejor deberíamos preguntarle a @garancedore por una versión en femenino.

Source: The Sartorialist Dinner, Florence « The Sartorialist.

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